News Release

FREDERICTON (GNB) – The provincial government has invested more than $150,000 in two literacy programs.

“Improving literacy rates is one of the best ways to reduce poverty in our province and to ensure that our workforce is a ready one,” said Finance Minister Cathy Rogers, who is also the minister responsible for literacy. “Your government is proud to shine a light on the wonderful work that Born to Read and Le goût de lire are doing for New Brunswick families.”

Under these programs, new parents receive a free bag of books suitable to be read to infants. The bag also contains information outlining the importance of early childhood literacy. Parents may choose books in either official language. Last year, the programs prepared about 7,500 packages for New Brunswick families.

“Through this partnership, we are proud to be able to give newborns their first reading experiences in an environment filled with love and trust,” said Jocelyne Lavoie, president of Le goût de lire. “We thank the Government of New Brunswick for its financial contribution. Each dollar is a lifetime investment in the children of New Brunswick.”

“We are very grateful for the support received from the provincial government,” said Lynda Homer, president of Born to Read. “This funding allows Born to Read to continue to advance early childhood and family literacy in our province, ensuring that the lifelong gift of reading is delivered to all New Brunswick newborns and their parents. This investment demonstrates the government’s real commitment to early childhood and family literacy and shows that they are as excited about new initiatives as we are. It is also a much-appreciated vote of confidence in the wonderful work being done by our broad network of volunteers and service providers who are involved with our program.”

In addition to its core funding this year, Born to Read has received a grant for two new initiatives.

The first initiative is the production of an Indigenous-themed book and supporting video. This project will be led by the Indigenous community and will reflect a Wabanaki world view, with a focus on intergenerational storytelling and the preservation of language.

The second initiative is the creation of an online educational video for parents, which is meant to complement their package of books. The video will include tips and information on various subjects, such as the importance of cuddling a new baby or how to make the most of literacy throughout a child’s life.

Funding comes from Unleashing the power of literacy: New Brunswick’s Comprehensive Literacy Strategy, which aims to improve literacy across the province to the benefit of individuals, as well as their families, communities and employers. The strategy includes actions meant to help New Brunswickers of all ages develop their literacy competencies, achieve their goals and reach their full potential.