FREDERICTON (GNB) – The provincial government, the Consul General of Canada in Detroit, and the fisheries and seafood industry joined forces to take part in a special program featuring New Brunswick fish and seafood.

The program is an episode of the well-known television series Off the Beaten Palate, on the American PBS network, which was broadcast on PBS in the Detroit, Michigan area and in part of Canada on Thursday, March 15.

“This was good timing for our visibility on an important American target market for New Brunswick fish and seafood,” said Agriculture, Aquaculture and Fisheries Minister Michael Olscamp. “The program was broadcast during prime time.”

The show's host, Michael-Ann Rowe, is originally from Moncton, but now lives in New York. She travels around the world, introducing viewers to the delicacies and cuisines of various regions, highlighting their roots and cultures. The program featured fish and seafood from the Bay of Fundy, southeastern New Brunswick, and the Acadian Peninsula.

New Brunswick is the fourth largest exporter of fish and seafood in Canada, with exports totalling more than $833 million in 2011. Lobster, snow crab, salmon, and herring are the most popular varieties.


16-03-12