FREDERICTON (GNB) – The provincial government has announced changes to its commercial signage policy to better address the needs of businesses and communities.

“The changes allow more flexibility for businesses especially those who market to visitors,” said Tourism, Heritage and Culture Minister Trevor Holder. “They provide for a better balance between the needs of businesses and communities and maintaining highway safety.”

Changes to the policy will introduce new service symbols along highways; provide for more flexibility for symbols providing travel information on distance and destination; reduce the space required between private signs on highways; allow more types of businesses to have signs on certain highways; and increase flexibility on the design and format of signage. There will also be more consistent enforcement of the regulation, while the eligibility and application process for approved signage will be improved.
 
The completion of the changes meets the government's commitment to improve the province's policies on highway signage. Consultation with stakeholders was conducted to gain input on the changes required.
 
“We have worked together to make the policy less restrictive and more inclusive,” said Transportation and Infrastructure Minister Claude Williams. “Our goal is to provide information to travelers as well as opportunities for businesses without adding to driver distraction. We will continue to consult with stakeholders as the policy evolves.”

LINKS:

●    Service symbols
●    Example of new fingerboard program


10-05-13