News Release

FREDERICTON (GNB) – All New Brunswick communities are encouraged to celebrate Heritage Week 2018, Feb. 12-19.

Several activities open to people of all ages will be organized by schools, communities and community organizations throughout the province.

This year, the week was revamped: a new logo was adopted, an information kit is available on the website dedicated to the week, and it will have a greater presence on social media.

The new logo is meant to be simple, but also representative of New Brunswick. It includes the image of the boat, which appears on the provincial wordmark, as well as the provincial flower, the purple violet. The logo is designed to be non-exclusive and multi-purpose so municipalities, organizations, museums, archive centres, historical societies, libraries and individuals can use it in their specific activities and publications.

“By adopting a new permanent brand image, the Heritage Week activities will be quickly identified,” said Tourism, Heritage and Culture Minister John Ames. “They will also better promote our cultural and natural heritage and recall events and people who marked our history.”

This year’s theme is Heritage Now! It enables people to reflect on the past and use history as a tool to better understand the present.

“It is important to take the time to reflect on the past which leads us, as individuals and as a society, to the world we know today,” said Ames. “This reflection enables us to make informed choices to ensure a prosperous future for generations to come and to make our beautiful province a better place to raise a family.”

People are encouraged to visit the New Brunswick Heritage Week website for more information, use the hashtag #NBHeritage and follow the various heritage events on Facebook, Instagram and Twitter.